Jecheolbyeolmi Hoetjip, located on Wonno-hyeong 3-gil, Jeju City, Jeju, has steadfastly maintained its position for eight years, earning consistent affection from both Jeju residents and tourists alike, establishing itself as a veritable local landmark. Beyond merely being a 'delicious sashimi restaurant,' its distinctiveness is further accentuated by the profound philosophy and expertise of CEO Lee Chung-hoon, accumulated over 25 years in the seafood distribution industry, which is meticulously infused into every single dish.
Upon entering, the reporter's immediate attention was drawn to the impeccably organized open kitchen. This space, a testament to the establishment's confidence in hygiene and cleanliness, significantly bolstered trust in the restaurant. Jecheolbyeolmi Hoetjip faithfully embodies CEO Lee's conviction that providing high-quality ingredients at reasonable prices is its foremost value.
Prior to operating the restaurant, CEO Lee Chung-hoon spent 25 long years intimately involved with the sea, personally selecting seafood from various regions across the country. In an interview, he humbly stated, "I believe that by offering high-quality products to our customers at reasonable prices, we naturally attract many regulars." This sincere remark revealed the secret behind Jecheolbyeolmi Hoetjip's ability to transform first-time visitors into loyal patrons.
The restaurant's signature Mulhoe, a cold raw fish soup, is an exquisite harmony of refreshing, deep broth and fresh seafood, consistently beloved by both Jeju tourists and local residents. Furthermore, CEO Lee's exceptional commitment to ingredients, including personally sourcing seasonal fish like gizzard shad that are not easily found in Jeju, translates into a competitive edge, ensuring that the most delicious seafood of each season graces the customers' tables. The diverse seasonal live fish course menus, featuring species such as Grouper (Gumonjaengi), Red Sea Bream (Chamdom), Black Sea Bream (Bengaedom), and extra-large Yellowtail (Teukdaebangeo), are a direct result of his discerning eye.
Notably, the Yellow Crab Marinated in Soy Sauce, a delicacy exclusively found in Jeju, is served as part of the basic side dishes, enhancing customer satisfaction. The yellow crab, with its soft shell and delicate flavor, offers a unique taste of Jeju, and this too is prepared using only the finest ingredients personally selected by CEO Lee.
Jecheolbyeolmi Hoetjip is equipped with private rooms, making it an optimal venue for family gatherings, corporate dinners, and various group events. Its excellent accessibility is highlighted by its location approximately a 3-minute walk from major surrounding hotels such as Grand Hyatt Jeju. Furthermore, parking fees are subsidized for customers utilizing the paid parking lot in front of the establishment, ensuring convenience for visitors arriving by car. The restaurant also enjoys a high reputation as a global culinary destination, frequently visited by foreign tourists, including Chinese guests staying at nearby hotels, eager to savor dishes like Braised Rockfish (Ureok Jorim), Braised Red Sea Bream (Chamdom Jorim), Mulhoe, and Yellow Crab Marinated in Soy Sauce.
With the discerning eye of a 25-year seafood distribution expert, eight years of consistently honest operation, and offerings ranging from fresh live fish sashimi and Mulhoe to Jeju-style Yellow Crab Marinated in Soy Sauce – all complemented by a pristine open kitchen, convenient group rooms, and excellent accessibility – Jecheolbyeolmi Hoetjip stands as an exemplary model of a trustworthy sashimi restaurant in Jeju.
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